Digital media has changed relationships between companies and consumers in both positive and negative ways. Customers now have a bigger voice in supporting or questioning a company’s products and services — as well as its social, economic and environmental contributions. On the other hand, digital media has also made it easier for consumers to be lied to or tricked by dishonest marketers and “fake news” sources. It’s harder for companies to gain their customers’ trust and keep it.
One solution is customer testimonials. Hearing about positive experiences from current customers makes it easier for new customers to buy your goods or services. Third-party review sites encourage customers to share their experiences, bad or good, with others. Our testimonials are taken from RealSatisfied, a third party service that sends our past clients a link to a survey. Please enjoy!C 21 Western Realty